Job Description:

We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.

Responsibilities:

• Writing clear, concise and grammatically correct copy
• Interpreting copywriting briefs to understand detailed project requirements
• Conduct high-quality research to write attractive copy that uses SEO principles to maximize copy’s reach.
• Understanding different language styles that appeal to various target markets.
• Developing and maintaining a clear and consistent brand voice for clients across a variety of industries
• Blog on an ongoing basis to support and promote offers and to attract site visitors through search, social media, and email subscribers.
• Develop and grow brand loyalty by providing readers with regular, helpful content that’s aligned with their needs and interests.

Requirements:

• BA/BS degree or equivalent working experience.
• Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, HubSpot etc.)
• Past experience building audiences either online or offline.
• Excellent time-management and organizational skills
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think to scale, and rely on data to make decisions.

Please submit all applications online at https://imageworksllc.com/employment

* Employment inquiries will not be taken by phone

What is a content marketing strategy? The Content Marketing Instutide defines content marketing as a “strategic marketing approach focused on  creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” (Source). While there is no exact set of guidelines for creating your brand’s content marketing strategy, there are certain things that by including them into your strategy, you are setting yourself and coworkers up to create a more successful campaign. Continue reading to learn about 3 important steps to include in your next content marketing strategy.

Land on the wrong place? Here’s some other content creation info you can benefit from!

• How Can Explainer Videos Improve Conversion Rates?
• What Are The Business Benefits Of Using CRM Software?

1.) Identify Your Buyer Personas

As simply put by our partners at HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on a market research and real data about your existing customers.” When you’re creating a content marketing strategy, it’s important to identify your target customer, or the type of consumer you think is most likely to convert into a customer for your specific offer. Although you may be thinking, “we don’t have a buyer persona, our product is for everyone”, launching a campaign into wide open airspace is setting you up to waste valuable budget space.

There is nothing wrong with setting a high sales goal, however, it’s best to identify and target your most “attractive” or likely to convert audience before moving on to harder to reach markets. Some key factors to help you create these personas are: success factors, buyer concerns, purchasing journey, decision criteria. Incorporating these factors will allow you to highlight the most attractive buyers and target your marketing efforts towards them.

2. Choose Your Metrics Wisely

As a business owner or marketer, you’ve more than likely been tracked down by tens, if not hundreds of companies offering some type of  data monitoring service or platform. While the ability to closely monitor a wide variety of sales and performance factors is certainly beneficial, not all metrics are going to matter to your individual campaign. Identifying which factors will give you the most accurate and useful feedback helps create a content marketing strategy that is tailorable to your audience given (x) feedback.

3. Internal Structure; Who’s In Charge Of What?

Now that you’ve created you’re buyer personas and decided on your measurable metrics, it’s time to delegate tasks internally. Are you a one-man team or are you one of many inside of your agency? If you’re on your own, you may consider bringing in outside help from an Inbound Marketing agency to assist you with your content marketing efforts. On a larger scale consider who will be in charge of things like social media, graphic design, and lead nurturing? Are you using the power of Smarketing to align your sales and marketing teams? The more time and organization you put into your content marketing strategy before  your campaign, the easier it will be to identify areas for growth and make timely adjustments throughout the duration of your campaign. launching

Connecticut Content Marketing Agency | ImageWorks,LLC

Our professional copywriters blend sales-motivating copy with search-engine optimized (SEO) keywords and phrases. So your Web site will be found on the Web — and then motivate your customers to take action. Our team takes pride in driving all of our clients campaigns to their highest potential allowing them to leave a dominant digital footprint.

Is your Content Marketing strategy ready to go? If you have any questions, we love a good conversation!